In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other truths regarding contemporary B2B marketing. We go over just how the buying journey is now completely fragmented as well as the way that neighborhood building can aid marketing experts retake control of the di… Read More

Mark Donnigan: It's going fantastic, Ben. I am so pleased to be here on your show.Ben: Absolutely. We enjoy to have you on the show. Particularly offered the significance and the urgency of the topic we're mosting likely to be dealing with over the program of this discussion as well, which is one that I believe is really under-discussed. One that m… Read More